Constellations of Community

Project Overview:
Developed comprehensive marketing materials for ChiTribe Chicago, focusing on creating cohesive and impactful visual and written assets. The materials included event branding, promotional content, and audience engagement strategies tailored to enhance visibility and participation.

Deliverables:

Event Branding: Designed a modern and approachable visual identity, including logos, color palettes, and typography, to align with the event's themes and goals.

Promotional Collateral: Created print and digital assets such as flyers, social media graphics, email templates, and posters to generate interest and drive attendance.

Interactive Elements: Integrated engagement tools such as QR codes and social media calls-to-action to encourage real-time interaction and broaden reach.

Approach:
By analyzing target audience demographics and objectives, the materials were designed to balance professionalism with creativity, ensuring they resonated with attendees while meeting the client’s branding standards. Collaboration with stakeholders throughout the project ensured the final deliverables aligned with their vision and exceeded expectations.

Impact:
The cohesive marketing strategy resulted in increased awareness, measurable engagement across platforms, and strong event turnout. Feedback highlighted the clarity and appeal of the materials as a key driver of success.

Key Skills Applied:
Graphic Design | Brand Strategy | Content Development | Stakeholder Collaboration | Audience Engagement