ModBox Branding Identity

ModBox was a conceptual project for a meal kit service designed to support individuals with ADHD and similar mental health needs. The brand aimed to be both vibrant and welcoming, bringing a sense of energy and excitement while emphasizing professionalism and a commitment to health.

The project spanned several essential areas, beginning with social media mini-campaigns and full posts that introduced ModBox’s mission in a visually engaging, easy-to-digest format, intended to attract and hold the attention of the target audience. Real-world partnerships further extended ModBox’s reach, increasing visibility and credibility by collaborating with mental health organizations and wellness influencers.

A user-friendly website and blog provided accessible content, offering tips and resources for neurodiverse individuals in need of meal planning support. To complete the brand experience, merchandising and packaging were developed to embody ModBox’s personality. The packaging was especially designed to be visually appealing and easy to navigate, with accessibility as a key consideration. Built around the idea of merging functionality with warmth, ModBox was designed to deliver an inviting and supportive meal kit experience for those with unique mental health considerations.