Party Hawk Packaging

The Party Hawk NA Energy Drink project was a proof of concept for a limited-release energy drink, designed specifically for the University of Iowa campus. This project featured two distinct can designs, each crafted with its own unique identity, yet unified under the same brand family. Inspired by the vibrant energy of college life, the designs embody the University of Iowa’s Hawkeye colors and are infused with a sense of “party vibes” that would appeal to a student audience.

To capture attention, the cans were designed with a minimalist approach that emphasized bold, eye-catching visuals, making them instantly recognizable on campus. Each design plays with elements of college energy, using color, typography, and iconography to create a fun, cohesive look that feels both familiar and exciting to Iowa students. The Party Hawk concept aims to energize student life while embracing school pride, offering a visual and branding experience that resonates with the Hawkeye community.